Jul 27, 2001

Leaked Memo Reveals WTO Plan to "Sell" Itself to American Youth
Deanna Swift, AlterNet
July 17, 2001

Geneva -- Ever since the disastrous "Battle of Seattle" in 1999, the World Trade Organization has been trying to remake its image, trading in the persona of global tyrant for that of a "hip," "with it" agent of change. The group's efforts took a bizarre turn today with the unauthorized release of a memo outlining a sophisticated WTO public relations campaign intended to win the support of American youth.

The memo, leaked to the Swiss newspaper, Le Matin, was prepared by the American marketing firm Y Not, Inc., which specializes in advertising campaigns aimed at 12 to 19-year-olds. Entitled "Positive Anarchy," the document lays out a detailed plan for selling the WTO brand to American youth through merchandising, product placement and so-called guerilla marketing.


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